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Web Analytics Management
Web analytics management is the collection, measurement, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for Market and business research. Web analytics applications can also help companies to measure the results of traditional print advertising campaigns. It helps to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views to gauge the popularity of the sites which will help to do the market research.
There are two types of categories of web analytics: - off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website, which includes the measurement of a website's potential audience, share of voice (visibility), and buzz (comments).
On-site web analytics measure a visitor's journey on your website, which measures the performance of your website in a commercial context. This data is usually compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
To know your web analytic status, we use these sites statcounter.com, www.getclicky.com, www.onestat.com,www.goingup.com, gostats.com, Google analytics. Our web Analytics experts have expertise and experience in Google Analytics, Omniture Analytics, Web Trends Marketing, Urchin Analytics, and Google Adwords and Yahoo! Sponsored Search Reporting.
There are two types of categories of web analytics: - off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website, which includes the measurement of a website's potential audience, share of voice (visibility), and buzz (comments).
On-site web analytics measure a visitor's journey on your website, which measures the performance of your website in a commercial context. This data is usually compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
To know your web analytic status, we use these sites statcounter.com, www.getclicky.com, www.onestat.com,www.goingup.com, gostats.com, Google analytics. Our web Analytics experts have expertise and experience in Google Analytics, Omniture Analytics, Web Trends Marketing, Urchin Analytics, and Google Adwords and Yahoo! Sponsored Search Reporting.
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Our Analytics Services include:
Search Marketing Reports: Quickly and easily access your custom reports through thinktank’s Search Marketing Dashboard. Our Search Marketing Dashboard provides you with critical human analysis and reporting on site traffic trends, campaign spending breakdown, overall keyword conversion, and geo-location of your site's visitors. Organic SEO Report: The organic SEO Report displays how targeted keyphrases for a site are currently ranking in the organic search results on Google, Yahoo, and MSN. Traffic and Trends Report: The Traffic and Trends Report provides specific statistics on the activity currently taking place on your website. Information includes total visits, visitor sources, unique visitors, top page views, and top keywords. Pay-Per-Click Report: The Pay-Per-Click Report evaluates the performance of each campaign within an online advertising campaign. Site and Linking Analysis Report: The Site and Linking Analysis Report provide a snapshot view of the current status of incoming links to the site as well as a status of the site's indexibility and marketing messaging. |