PCSEMO Course Details

Phase 3 : Keywords Research and Analysis
  • Understanding Keywords and Competition
  • Keywords vs. Keyword Phrases
  • What's Target Keywords, How to find it?
  • Keyword Research Tool
  • Finding Appropriate and Right Keywords
  • Using Word tracker, Yahoo Overture and Google Ad words Tool

Workshop # II: Workshop for Phase 3

Phase 4 : SWOT Analysis of Website: Site Analysis
  • Who is Concept for Website: Domain Age, Hosting and Server details
  • SWOT Factor 1. Strengths of Existing Web site
  • SWOT Factor 2. Weakness of Existing Web site
  • SWOT Factor 3. Opportunities for Existing Web site
  • SWOT Factor 4. Threat for existing Web Site
  • Structure and Content Analysis

Workshop # III: Workshop for Phase 4

Phase 5 : Website Optimization in Search Engines: Introduction
  • On Page Optimization
  • Content and Keyword Optimization
  • Off Page Optimization
  • Link Building Strategy
  • Geo-Targeting
  • Social Media Marketing(SEM, SMO, SMM)